Delta “We Got Ego!”

August 27, 2015: Hats off to our friends at Delta this week for running full page ads “boasting” their record breaking summer and moving more than 600,000 passengers in one day!

If you read the copy closely, the boast was for their domestic service where they claim that 97.7% of their flights took off — but they don’t connect that with them taking off on time?

The add continues “Our employees hard work is evidence of the strength of Delta’s culture etc. etc etc” Basically patting themselves on the backside for doing what they are supposed to be doing
for the high prices we pay these days for cramped, over crowded and unfriendly air travel. Why don’t they put some of that boastful advertising money into improving their service — both on the ground and in the air — and getting back to some of the basics that made air travel enjoyable?

Maybe I should shake hands today the bag person at my local supermarket and thank him too!!!

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