April 4, 2016: It appears Richard Branson’s group has found a US partner for a full take over. Today, Alaska Air Groups announced their plans to acquire Virgin America. Too bad — SFO based Virgin has distinguished itself recently with outstanding traveler recognition — Best Airline in North America, Best Airline Staff and Best Low Cost Airline — can’t name one US carrier with that even comes close! The TC’s take: Alaska is known as ons of the best managed airlines, from on time performance to traveler innovations. Alaska definitely didn’t need the acquisition, but you can now expect them to grow into a national juggernaut looking to set the bar for customer satisfaction.
