December 14, 2015: There’s an interesting rumor “flying about” — that Southwest Airlines, in a bold effort to expand its presence and revenue in the highly profitable business travel market, is looking at “pathetic” Frontier Airlines as a merger partner. Really? Not much compatibility here with Frontier’s poor reputation and completely different aircraft. And another rumor — more logical merger fit is Southwest taking hold of JetBlue Airways — although aircraft compatibility here also a concern, this combination offers good route additions, an existing business class following and a “culture” that could fit Southwest’s “LUV You All” attitude. Best “pick up partner” for Southwest would be Alaska Airlines, but they seem to be doing fine on their own, even with their ongoing battle involving Delta. Stay tuned!!!
