May 22, 2017: In an effort to prioritize customer relationships, hotels — especially Marriott — are working hard to improve benefits and have guests book direct and not through a booking service (like Expedia) or travel agent. The real reason behind the changes — hotels paid out over $16 billion in booking fees last year and are out to save those dollars by encouraging travelers to book direct — and are willing to offer more if they do. Many are offering exclusive room rates, more points and the ability to pay for other services with points. Book direct and expect “and ask for” more than just free wi-fi!
