That’s the name for the new very-very-ultra-upscale travel segment that will officially debut in 2020. Initially targeted to upscale “don’t matter what we pay” hotel category, the trend may then extend to air travel, cruise ships and private tours. AirBnB might be the first mass market lodging bookers to go after this new ultra high price market — hopefully they’ll still be room for us budget $$$ minded travelers???
