The popular nationwide ice cream chain calls their experiment “culinary perfume” – available in three aroma’s – cocoa, citrus and floral. Although tasters say it adds no aroma to the already flavored ice cream, that’s because both the perfume and ice cream are so COLD they knock out the smell — adding perfume flavors to your scoop can add up to $65 to your already expensive visit … the TC “bets against” this “cool” experiment catching on.
