Starbucks Hits Italy — Do They Really Need Another Coffee Shop? Especially from America?

September 19, 2018: A Starbucks Reserve Roastery (fancy name that offers the opportunity to watch coffee being roasted — and charge more) opened recently in Milan — and quickly became a “must see and experience” for Italians and tourists alike. The 30,000 sq.ft. US coffee emporium has numerous coffee stations — customers are given a physical map to guide them through the shop and more than 115 beverage selections. A simple cup of java will cost you about $6 US — with lines and service taking about an hour. Wonder if they’ll be serving their popular seasonal pumpkin spice latte?

Starbucks Roastery photographed on March 10, 2016. (Joshua Trujillo, Starbucks)