January 21, 2016: There was time — seems like long ago — when flying was fun — more of a social occasion one dressed for and looked forward too. From the legendary Pan Am Clippers to the first Boeing 707 and then 747s. Travel was an occasion to celebrate. Airlines focused on their image and quality of customer services. Some airlines even used top designers/graphic artists to create their image and marketing materials — Saul Bass, Emilio Pucci and Alexander Calder set the stage for colorful attention generating images that, along with others, can be found in a colorful coffee table style book called, “Airline Visual Identity, 1945-1975.” The 430 page book showcases the golden era of flying through colorful airline posters and ads — everything from Continental’s Proud Bird with the Golden Tail to TWA’s legendary “Up Up and Away.”
